This year I had the pleasure of being invited to the Creative company conference in Haarlem. CCC is a conference that attracts a wide verity of creative professionals. You will find CEO’s, Creative directors, Journalists and even the stray student lucky enough to join the fun. I was one of those, A student preparing to become a creative professional.
The day started with a long but uneventful train journey from Utrecht to Haarlem. A light drizzle guided me from Haarlem station to the theatre where the conference was taking place. After receiving the usual badge it was time for some coffee and a look in to the day’s program. The program held twelve speakers and a workshop. To many to talk about all of them so I will stick to the highlights.
The most entertaining speakers of the day was Ross Zietz. Ross is the art director at threadless, the Community driven T-shirt shop. He talked about the history of threadless and how he ended up working there. After their great promotional movies most of us were ready to drop everything and switch jobs. Or at least grab a T-shirt.
The most inspiring and useful talks was Scott Belsky on “Getting things done.” Scott is the Founder and CEO of Behance, the company behind the Behance network (Behance.net), and the author of the book “Making Ideas Happen.” He shared with us the practices all successful creative teams share. Practical solution to real problems, several of which I have already integrated in to my daily work.
The closing talk of the day was on transmedia by Adrian Hon. He gave us a small peek in to the future of storytelling. The day left me knowing no media will ever stand on its own. The interconnected web of media will continue to grow and evolve, and what we have seen up till now is nothing compared to what is to come.